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Robert Pandya's Give A Shift Movement

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Robert Pandya's Give A Shift Movement

Post by toratora » Tue Dec 12, 2017 3:39 pm

At this year's LA Progressive Moto show Robert Pandya organized a some what secret meeting of around 300 industry professionals, and interested parties. They discussed the dire need of the industry to rebound from this constant decline in sales.

Pandya posted a report of their findings. It's worth checkin out:

https://spaces.hightail.com/receive/SdhSlwwnDH
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Secret motorcycle industry panel looks for ways to reverse sagging sales

Post by toratora » Tue Dec 12, 2017 4:39 pm

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http://beta.latimes.com/business/autos/ ... story.html
Charles Fleming wrote:NOV 17, 2017

Hours before the 2017 Progressive International Motorcycle Show opened its doors at the Long Beach Convention Center, a secret cabal of industry veterans was meeting privately to discuss troubled U.S. motorcycle sales.
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Give a Shift – The Future of Motorcycling Deliberated at Long Beach Roundtable

Post by toratora » Wed Dec 13, 2017 9:39 pm

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https://www.aimag.com/give-a-shift-the- ... oundtable/
Bryan Harley wrote:December 13, 2017

The future of motorcycling has been a hot topic lately. Motorcycle sales are down, ridership has been declining, and the enthusiasm for motorcycles as a whole has been waning. The need to foster the next generation of riders was directly addressed by 25 motorcycle industry professionals and representatives during a meeting of minds November 16 in Long Beach, California, prior to the opening of the first International Motorcycle Show of 2017-18. The meeting was organized by industry insider Robert Pandya, a passionate motorcycling advocate many know from his tenure as External Relations Manager for the Indian and Victory brands. The meeting, dubbed the “Give a Shift” roundtable, provided great insight into the state of the motorcycle industry as well as discussing ways to ensure its sustainability for future generations.
Here is a detailed summary of the roundtable discussion courtesy of Robert Pandya. – AIM
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No easy ride: Motorcycle industry is in deep trouble and needs help fast, panel agrees

Post by toratora » Thu Dec 14, 2017 3:39 pm

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http://beta.latimes.com/business/autos/ ... story.html
Charles Fleming wrote:DEC 14, 2017

A group of two dozen concerned motorcycle veterans has published a comprehensive research document that addresses the question, "Can this industry be saved?"

Maybe, it concluded, but it's not going to be easy.

Former Indian Motorcycle executive Robert Pandya formed the Give A Shift group this fall, hoping to find a consensus of opinion among his friends and colleagues.

He began with a written survey, which included 300 participants, and proceeded to a two-hour roundtable discussion in Long Beach, on Nov. 16, with 25 of the most ardent influencers.

Their comments, made anonymously for fear of offending employers and business associates, paint a dire picture.
Sales are flat or falling in almost every area.

Baby boomer buyers, the most consistent motorcycle consumers, are aging out of the industry fast.

The industry has failed to increase sales by making new riders out of women, minorities and millennials.

The old dealership model is broken and needs a makeover.

The arrival of autonomous vehicles may push motorcycles off the road entirely.

"The message is, 'We are in trouble, and there is no silver bullet,' " Pandya said.

Among the key findings in the report, which can be read in its entirety here:
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Panel: Motorcycle industry in deep trouble and needs help

Post by toratora » Fri Dec 15, 2017 9:39 pm

http://www.heraldnet.com/business/panel ... eeds-help/
HERALD BUSINESS JOURNAL wrote:December 15, 2017

Los Angeles Times

A group of two dozen concerned motorcycle veterans has published a comprehensive research document that addresses the question, “Can this industry be saved?”
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No easy ride: Motorcycle industry is in deep trouble and needs help fast, panel agrees

Post by toratora » Sat Dec 16, 2017 8:52 pm

https://luxoraleader.com/no-easy-ride-m ... es/262132/
Staff Writer wrote:December 16, 2017

A group of two dozen concerned motorcycle veterans has published a comprehensive research document that addresses the question, “Can this industry be saved?”

Maybe, it concluded, but it’s not going to be easy.

Former Indian Motorcycle executive Robert Pandya formed the Give A Shift group this fall, hoping to find a consensus of opinion among his friends and colleagues.

He began with a written survey, which included 300 participants, and proceeded to a two-hour roundtable discussion in Long Beach, on Nov. 16, with 25 of the most ardent influencers.

Their comments, made anonymously for fear of offending employers and business associates, paint a dire picture.
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The real reason the motorcycle industry is doomed? Us, the moron motorcyclists!

Post by toratora » Thu Dec 21, 2017 3:39 pm

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https://www.motofire.com/2017/12/opinio ... rcyclists/
Sam Brown wrote:December 21, 2017

I’m sure you didn’t, but did any of you actually bother to read the ‘Give A Shift’ piece we commented on the other day?

Of course you didn’t, you were too busy looking for a video of someone ‘lane-splitting’ at full pelt on an S1000RR, because that’s more your level.

Well, the gist of it was that the motorcycle industry is screwed because it, “…has failed to attract the new riders that would have been the current lifeblood of motorcycling; women, minorities and millennials have all been overlooked by an industry that focuses too tightly on the dwindling, aging baby boomer market and their disposable income by selling top-of-the-range bikes whilst almost actively ignoring the needs and desires of any new—and often lower purchase price-orientated—riders.”
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Give A Shift summit revs up massive motorcycle conversation

Post by toratora » Sat Dec 23, 2017 1:30 am

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http://beta.latimes.com/business/autos/ ... story.html
Charles Fleming wrote:DEC 20, 2017

The publication of research into troubles facing the motorcycle industry has inspired a torrent of conversation—and quite a lot of mixed opinion. The "Give A Shift" paper identified a dozen disturbing trends in sales and offered suggestions to correct them.
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